基于电子服务质量理论的B2C客户重复在线购买影响因素分析被引量：9

An Empirical Study of Affecting B2C Website Continuance Based on E-SQ

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摘要 B2C商务网站运作成功的关键因素之一是拥有一个重复购买的高质量客户群。本文将电子服务质量理论和持续接受模型相结合,在电子商务环境下,识别出客户重复购买的关键因素,并提出了B2C客户重复在线购买模型。通过对电子商务网站个人用户的抽样调查,利用结构方程建模(SEM)软件和统计软件SPSS,对该模型进行检验。 Service quality delivery through Website has gradually become one of the most significant aspects influencing B2C success, especially on retaining customers. In this paper, we first summarize theoretical models and scales of eleetronic service quality, introduce technology continuous adoption model into B2C context, then propose a framework that establishes the relationship between e-SQ and customers＇ B2C continuance behavior.

作者戴蕾

机构地区复旦大学

出处《物流科技》 2006年第11期39-42,共4页 Logistics Sci-Tech

关键词服务质量技术子商务 B2C service quality TAM IS continuance E-commerce B2C

分类号 F724.6 [经济管理—产业经济]

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参考文献4

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