物流企业品牌管理

Logistics Enterprise's Brand Management

物流企业实行品牌管理是时代发展的需要,也是物流企业自身发展的需要。我国物流企业品牌管理存在着许多问题,面对物流市场的全球化和国际知名物流企业的冲击,我国物流企业应树立品牌知名度的强烈意识,实施品牌管理,增强企业竞争力。

It is a need of development of era that lagisties enterprises carry out brand management, and also a need of enterprise＇s own development. Our country＇s logistics enterprise brand management have a lot of problems. Facing the globalization of the logistics＂ market and the impacts of international famous logistics enterprises, the logistics enterprises of our country should establish the strong consciousness of brand awareness, implement brand management, strengthen enterprise＇s competence.