试论政府形象的塑造

Try to discuss the image of government mould

政府是管理社会公共事务的权威机构,一个合法的政府的权威地位固然来自宪法和法律力量的支撑,同时也来自社会对它的认同与支持,而政府要赢得公众的认同与支持实现其职能,则必须注重政府形象的建构。本文主要从价值层面来论述政府形象的相关内容,首先阐述了政府形象的基本概念以及塑造政府形象的意义,然后说明塑造良好政府形象必须尽快适应政府职能和政府观念的转变,最后着眼于政府形象的主客观统一性,从四个方面详细论述了如何塑造良好的政府形象。

The government is the authoritative organization of managing the social public affairs, A legitimate government＇ s authoritative status no doubt comes from the sustain of constitution and the legal force, and also comes from the society to its approval and the support, but the government will win the public approval and the support to realize its function, then must pay great attention to the construct of the government image. This paper elaborates the government image related content mainly from the value layer surface, first elaborated the basic concept of government image as well as the meaning to mould the government image, then explains that must have to adapt the government function and the government idea transformation as soon as possible, Finally focuses to the government image＇s unity of subjective and objective, elaborates how to mould good government image from four aspects in detail.