中国互联网营销市场要素浅析

A Brief Analysis on Key Elements of China Internet Marketing

伴随着近几年中国互联网用户的高速增长,中国互联网网民的组成结构和消费习惯出现了一些新的特点和变化。这种变化从企业的视角看是互联网上的营销市场要素发生了改变,而具体到消费者层面则源于消费心理的变化和消费行为的改变。

With the rapid development of China internet users in recent years, the composition and consuming habits of China＇s netizens have been undergoing some changes. From the perspective of enterprises, the internet sales markets are changing greatly, which result in changes in consuming psychology and consuming behaviors from the view of consumers.