中国企业开拓市场的品牌策略

The Strategy of Chinese Enterprises to Explore the Market of Brand

品牌经营者通过其在品牌信誉、市场开发、销售渠道、品质控制等方面形成的强大附着力,将供应、生产、销售等环节的外部资源纳入本企业资源的运作范围,从而使品牌的市场扩张力及竞争力迅速提高。我国企业应利用树立品牌意识、确定战略品牌、搞好品牌定位、实施组合经营、营造开发环境等品牌策略尽快开拓市场。

Through its brand operators in brand reputation, market development, sales channels, quality control, a powerful Influence, supply, production, sales and other links in the external resourees for the operation of the enterprise resources, so that brand market expansion and competitiveness of rapid increase. At present, China＇ s enterprises should use a brand awareness, identify strategic brand, a brand positioning, the implementation of portfolio management, brand strategy as soon as a development environment to explore the market.