基于结构特征的商业模式创新:路径类型、产业效应与策略体系

The Innovation of Business Model Based on Structure Character:Path Type,Industry Effects and Strategy

通过对商业模式的结构化研究，本文分析了商业模式创新的主要促进因素及其影响机制，同时还探讨了商业模式创新对产业结构等宏观环境因素的影响途径、方式。基于其结构特征，本文划分了商业模式创新的类型，并据此提出了若干基础性假设，为进一步理论研究、政策制定和创新者实践提供必要的依据。

Based on the research about the structure of business mode, we analyze the main promotion factors and its influence mechanism to business model innovation. Then, we discuss the influence approach and fashion of business model innovation to industry structure and other macro environment factors, Based on the structure character of business model innovation, the article divided it into several types. We bring forward several basic hypotheses to be the theory foundation for more studying, policy formulating and innovation practicing.