Hershey的故事：巧克力品牌与巧克力城市

The Story of Hershey：A Chocolate Brand and a Chocolate City

通过介绍Hershey巧克力品牌的创始人Milton Hershey艰辛创业以及两度建设Hershey新城市的故事，说明一个著名品牌的形成与历久不衰，不只是产品的本身，而且取决于企业家的行为。

By introducing Milton Hershey, the founder of Hershey, a chocolate brand, the hardship offoundation and the story of building the new Hershey city twice, the author illustrates the fact that only the enterpriser＇s act could creat a famous brand and keep it prosperous forever, but not the brand itself.