重庆市旅游网络销售前景分析

Analysis of online marketing prospect of Chongqing's tourism

我国旅游业正迅猛发展,而以营运为目的的旅游网站在国际上看好的行业却在国内出境尴尬。本文从我国旅游网络在线销售现状出发,针对重庆市旅游业发展现状,通过对重庆市旅游网站进行的调查,分析了重庆市旅游网站在线销售前景,以期对重庆市旅游业的进一步发展提供新思路。

China＇s tourism develops rapidly. However, tourism websites, which regard business as their goal and which are profitable abroad, are in a difficult situation at home. Beginning with the online marketing situations of China＇s tourism websites, based on the survey of Chongqing＇s tourism websites and focusing on current situations of Chongqing＇s tourism development, this paper analyzed the online marketing prospect of Chongqing＇s tourism websites in order to provide new ideas for developing Chongqing＇s tourism industry.