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区域农产品品牌的文化营销 被引量:24

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摘要 具有地理标志性质的区域农产品品牌具有悠久的历史和深厚的文化底蕴。借助文化营销,对接区域农产品品牌与消费者需求,实现品牌认同,可将其文化底蕴发扬光大,从而提升区域农产品品牌的竞争力。
作者 郭红生
机构地区 赣南师范学院
出处 《商场现代化》 北大核心 2006年第11X期91-92,共2页
基金 2005年江西省社科规划课题<区域农产品品牌营销策略研究>(05YJ256)的部分成果
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  • 1Pinna,Giovanni, "Che cosa bolle davvero in pentola" ,Panorama,Year XL,No. 32, Italy, 2002, p. 45, cited in Carlos M. Correa,Protection of Geographical Indications in CARICOM Countries, September 2002, p. 18, see on http.∥www.cmm.org/documents/studies/Geographical%20Indications%20-%20Correa.pdf.
  • 2Carlos M. Correa, Protection of Geographical Indications in CAR ICOM Countries, p. 18.
  • 3Ibid,pp. 19-20.
  • 4Gordon Smith and Russel Parr, Valuation of Intellectual Property and Intangible Assets, John Wiley & Sons, Inc., Second Edition,New York, 1994,p. 204,cited from Carlos M. Correa, ibid, p. 20.
  • 5Carlos M. Correa,Protection of Geographical Indications in CARICOM Countries, pp. 21-22.
  • 6Francois Vital, "Protection of geographical indications. The approach of the European Union" ,WIPO, Symposium on the International Protection of Geographical Indications, Somerset West, Cape Province, September 1-2, 1999,p. 56, cited from Carlos M. Correa,ibid,p. 21.
  • 7.《国家工商行政管理局关于停止在酒类商品上使用香槟或Champagne字样的通知》 工商标字(1989)第296号[Z].,..
  • 8W. Moran, "Rural Space as intellectual property", Political Geography, 12 (3), 1993, pp. 263-277 ;
  • 9F.Thiedig and B. Sylvander, "Welcome to the Club? An Economical Approach to Geographical Indications in the European Union", Agrarwirtschaft, 49 (12), 2000,428-437, cited from Dwijen R angnekar, ibid.
  • 10Paul A. Samuelson, "The Pure Theory of Public Expenditure",Review of Economics and Statistics, 36, November 1954, pp. 387-389.

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