欠发达地区省级党报受众市场培育与开拓探析

Advertising Market's Cultivating and Opening of the Provincial Party Newspaper in Less Developed Western Regions

受众市场狭小、发育不成熟是欠发达地区省级党报面临的重要问题,为此受众市场培育与开拓势在必行。本文以《甘肃日报》为个案,通过对其受众市场及其培育之现状、问题和对策的研究,试图为欠发达地区省级党报受众市场培育与开拓提供一定启示。

Small audience market and immature development of the less developed regions are crucial issues faced by the provincial party newspaper, so it is imperative to develop and nurture the audience market. In this paper, ＂Gansu Daily＂ is taken as an example to study the audience market and its current situation, prolbems and countermeasures of the cultivating in an attempt to enlighten the advertising market＇s cultivating and opening of provincial party newspaper in less developed regions.