新疆那达慕草原节体育产业化的发展前景

The prospect of development of sports industrialization of Nadam grassland festival of Xinjiang

在对新疆那达慕草原节发展现状的调查基础上,重点从政策走向、社会支持程度、体育资源的可开发性及那达慕草原节对地区经济发展的促进作用4个方面对其体育产业化的发展前景进行分析,认为新疆那达慕草原节在良好的政策环境、独特的体育文化资源以及社会支持的综合作用下,体育产业化发展存在巨大的潜力和空间。

The authors surveyed and studied the current situation of development of Nadam grassland festival of Xinjiang, mainly analyzed the prospect of development of sports industrialization of Nadam grassland festival of Xinjiang, and probed into the sustainability of development of sports industrialization of Nadam grassland festival of Xinjiaug. The authors analyzed and studied the issue mainly in such 4 aspects as orientation of policy, degree of social support, exploitability of sports resources, and the boosting function of Nadam grassland festival in the development of regional economy, and considered that there is a great potcntial and a huge space for the development of sports industrialization of Nadam grassland festival of Xinjiang under the comprehensive functions of a favorable environment of policy, unique resources of sports culture, and social support.