后现代语境中的中国影像文化

Chinese Film and Television Culture in the Post-Modern Linguistic Environment

后现代文化作为后现代主义的象征,它的产生是与当代社会的高度商品化和高度媒介化联系在一起的。商品化的形式在文化、艺术等领域无处不在,文化作为一种消费品从文化圈里走出来,艺术品成为供大众消遣的一种手段。这种文化的商品化不仅影响到人们的生活方式,而且也影响到人们的思维方式和价值观念。在这种后现代语境之中,中国的影像文化也迅速地改变着自己的形象,不得不放弃自己的艺术追求、美学个性,去迎合大众的商品消费。电影和电视作为影像文化的主体最容易感受到这种后现代文化的影响,并体现在正负两方面。因此,我们在以更开放的立场去拓宽学术视野的同时,也要探索后现代语境所带来的种种新问题,并呈现在反映我们真实生活图景的影像文化中。

The post-modem culture, as the symbol of post - modernism, comes out with the contemporary society＇s high commercialization and the high medium. Commercialized forms exist in cultural and artistic domains, Culture as a kind of consumer goods walks out of the cultural circle and the artistic articles become a kind of means for mass entertainment. The commercialized culture influence not only people＇s living style but also people＇s thinking mode and their value conception. Under the post-modem background, Chinese film and television culture has to give up its art pursuit and aesthetic individuality and meet the mass consumption. Chinese film and television culture is changing its own image rapidly. The film and television, as the main body of the film and television culture, are easily influenced by post-modernism. The influence has its positive and negative aspects. Therefore, while opening up our academic vision, we should explore the new problems brought by the modem linguistic environment and present them in the film and television culture which reflects our real life pictures.