试论体育消费的文化心理功能

Discussion About the Cultural-Psychological Functions of Sports Consumption

体育消费本质上是一种文化现象。文化的中心意思是表征不同历史的人类群体的生活方式、工具、符号、习俗和信仰等。在对体育的消费过程中,消费者不仅接受着文化内涵,同时也通过自己的主动性理解和重构积极地进行着意义和自我的建构。通过对消费过程中意义互动模式的构建,消费者的消费主体地位和体育消费的创造性功能得到了强调。消费就这样以其独特的方式成为意义表达和自我建构的工具,而这也正是体育消费独特的文化心理功能和深层文化根源。

In fact, sports consumption is a kind of culture phenomenon. The central meaning of culture is to show life style, tools, symbols, habits and beliefs of mankind of different age. During the course of sports consuming, consumer not only receive the intension of culture, but also actively build oneself by under- standing and rebuilding. By building model of meaning interaction, the mainly status of consumer and its＂ creativity function were emphasized. From a special way, consumption becomes a tool of expressing value and self-constructing. And this is a kind of culture-psychological function and original of culture.