当代体育活动的符号学解读

Semiotics Explanation of the Contemporary Sports

从符号学的视角,结合我国经济社会发展的客观现实,探讨了对体育活动进行符号学解读的可能性,并运用符号学的相关知识,尝试性地从符号载体、符号编码、符号意义三个方面对体育活动进行了解读。认为:体育的符号载体,可以是有形的体育运动项目、体育用品,也可以是无形的文化理念;体育自身的特点及现代传媒通过影响人们的价值观在为体育活动进行着编码;体育的符号意义体现在:它是竞争、健康、交往和休闲娱乐的符号。

In this paper, from the semiotics view, combined with the objective reality of economic and society development in China, the possibility of carrying on semiotics explanation to the sports was discussed. Using the related semiotics knowledge, the sports activities were explained from the symbolic carrier, the symbolic code, the symbolic significance. The author proposed that the symbolic carrier of sport maybe visible sport events, and maybe invisible cultural ideas. The feature of sport itself and modem media coded sport activity though influencing people＇s value ideas. The symbolic meaning of sport shows that it a symbol of competitiveness, health, communication and leisure.