虚拟购物的博弈分析

Analyze virtual shopping with game theory

虚拟购物作为一种全新的跨时空的消费行为,越来越显示出其特有的优势。以博弈论作为数理工具,对网上购物的过程进行二元博弈分析,不仅有助于促进交易方双赢结果的实现,而且也有利于建立良性互动的网上购物环境。在网络空间中,一种良好环境的建立,标志着在线信任机制的形成。同时,还意味着一种时尚消费方式的出现。

Virtual shopping as one of the absolutely new way of consumption action has presented its unique advantage. Using game theory as the mathematical tool, analyzing the procedure of shopping on-line based on binary game theory not only do help the deal make the win-win result, but also be good for making the rational interaction environment of shopping on cyber. The establishment of nice environment of shopping on line marks the formation of the trust mechanism, meanwhile, it also means the appearance of a fashionable consuming style.