现代企业公信力初探

Research on Public Credibility of Enterprises

目前我国接连出现了有关企业公信力缺失的案例。企业公信力的缺失不但使公众茫然,使所涉及到的企业受到不同程度的影响,而且对我国社会的发展产生了负面影响。本文从主体、客体以及主客体关系三个维度分析了企业公信力的内涵,并探讨了我国企业公信力的现状以及影响企业公信力的企业自身的主要因素,最后从企业自身视角提出了构建企业公信力的相应原则和策略。

In recent years, lots of enterprises were absent of public credibility. The result is that the public don＇t believe the related enterprises, and the involved enterprises received negative influence at some degree. Moreover, society＇s development could be affected. This article tries to analyze public credibility of enterprises from three dimensions： the subject, the object as well as the relationship between the subject, and the object. Also this article discusses present situation about public credibility of enterprises and own primary factors which refers to public credibility of enterprises. Finally this article tries to oppose some suggestions to the construction of public credibility of enterprises＇ own.