摘要
女性符号被广泛应用于中外广告作品中,其出现频率大大高于男性或其他符号。本文以皮尔斯的符号分类(象似符号、索引符号、象征符号)为基础,将广告分析与跨文化交际的分析方法结合,从跨文化交际的角度分析了中外广告中的女性符号,有利于更好的把握不同社会中符号的文化信息。
Female signs are generally used in advertisement home and abroad. The appearance frequency of female is much higher than male. The author of this paper analyzes three types of female signs in advertisement based on three types of signs which proposed first by Pierce. This combination of two subjects provides a new way of advertisement analysis.
出处
《重庆职业技术学院学报》
2006年第6期104-106,共3页
Journal of Chongqing Vocational& Technical Institute
