基于博弈分析的航空收益管理定价研究

Research on Revenue Management Pricing of Airlines Based on Game Theory

本文运用博弈论分析了民航总局对机票价格实行管制和航空公司间降价竞争现象。结果表明,民航总局不应对机票价格实施管制;理性的航空公司在销售机票的过程中存在降价的内趋力。因此,航空客运价格制定应走收益管理定价之路,即民航总局放开市场,航空公司以旅客为中心、建立多种类、多层次的航空客运票价体系,从而实现民航总局、航空公司收益和旅客效用最大化的“三方共赢”结果。

Thls article analyses the phenomenon that the ticket price controlled By General Administration of Civil Aviation of China （CAAC） and depreciating competition between airlines. The result indicates that the CAAC should not control the ticket price; rational airlines have inner driving force to depreciate. The article draws a conclusion that rev cnue management pricing is suitable for Chinese airlines, in other words, in order to maximize the benefits for CAAC, airlines and passengers, the CAAC should open the market; the airline〉 should make diversiform and multi-hierarchy price system according to different passengers.