摘要
产品服务化成为许多跨国制造企业新的经营策略,从单纯提供有形产品扩展到基于有形产品的增值服务,有形产品本身甚至只作为传送服务的媒介或平台,该现象将从现在的中间产品(即企业投入品)为主向最终消费品领域扩散,从大件耐用消费品向一般消费品延伸,客户从以企业为主转向消费者为主,成为服务业和经济发展的主要动力来源。
Service- oriented strategy has become the new management policies of many transnational corporations. The supply of products has developed into the value - added service, since the products themselves are merely carriers of service. This phenomenon is transferring from middle products (with business in put) to final consumption products, from large - sized durable products to general consumption products and from business to customer. It will become the major power of developing service industry and economy.
出处
《商业研究》
北大核心
2006年第21期150-154,共5页
Commercial Research
关键词
产品服务化
价值链
现代服务业
产品异质化
product serviceization
value chains
modem service industry
unusual characterization of product