摘要
随着经济社会的发展,我国的乡村旅游出现了蓬勃发展的势头,但在其实践中也存在着一些亟待解决的突出问题。只有加强规划和管理,加大投入、培训和宣传力度,在改善硬件设施的基础上提高服务质量,建立起营销网络,才能促进乡村旅游的持续、健康发展。
With the economic and social devdopment, a booming trend appeares in China's rural tourism development.However, some problems araise in its practice to be well solved.The paper holds that a series of measures should be taken such as planning and management ,increasing investment, reinforcing training and advertising, improving the service quality with upgrading of hardmare facilities, and establishing marketing network to achieve sustained and healthy devdopment.
出处
《商业研究》
北大核心
2006年第21期157-160,共4页
Commercial Research
基金
陕西省教育厅科研项目
项目名称:榆林旅游资源开发方略研究
项目编号:05jk131
关键词
乡村旅游
规划
管理
服务
营销
rural tourism
planning
management
services
marketing