农业供应链中影响B2B电子商务发展的决定性因素

The Dominant Factors Inflnencing the Development of B2B E-Commerce in Agriculture Supply Chain

影响农业供应链中电子商务发展的三个决定性因素:产业结构、产品复杂性、农产品交易的高接触性。目前在此基础上分别从产业结构、市场和产品专长、组织发展三个方面构建了农业供应链电子商务解决方案的成功策略。

This paper analyses three dominant factors influencing the development of B2B e- commerce in agriculture supply chain, including industry structure, product complexity and high- touch nature of agriculture product transactions. On this basis, this paper discusses several successful strategies for in this area in terms of industry structure, market and product expertise and the development of organization.