摘要
随着经济的发展,消费者的需求水平逐步提高,餐饮市场竞争激烈,众多餐饮经营者在狠抓餐饮产品质量的同时,也纷纷借助广告进行企业竞争,餐饮广告成为餐饮企业营销组合策略中的促销策略。目前我国餐饮业广告现状不容乐观,意识有待扭转,模式有待改进,前景发展广阔。
With the constant economic development, customer demand level is also gradually increased. In order to win in the market competition, numourous food and drink enterprises strengthen their preduct quality management, and also conduct advertising marketing strategies. This paper draws good references for these enterprises to improve their and advertising modes.
出处
《商业研究》
北大核心
2006年第21期201-203,共3页
Commercial Research
关键词
餐饮市场
广告营销
企业品牌
体验经济
food service market
advertising marketing
brand
experience- based economy
