浅议市场驱动型营销与驱动市场型营销——企业营销理念的变迁

Discussion on the Market-driving-type Marketing and the Market-driven-type Marketing——The Transformation of Enterprise's Marketing Conception

市场营销观念是企业从事经营活动时所依据的指导思想和行为准则,是一定的社会经济发展的产物。探讨了市场驱动型营销与驱动市场型营销的区别,分析了驱动市场型营销的创新内容,指出了发展驱动市场型营销的必要性。

The marketing conception, which is the guiding thought and conduct standard relied on by the enterprise in the operational activities, is the product of the development of certain social economy. This paper probes into the differences between the market-driving-type marketing and the market-driven-type marketing, analyzes on the innovative contents of the market-driven-type marketing, and points out the necessity of developing the market-driven-type marketing.