从相离、相交到同心圆——新闻传播学院与电视媒体关系探析

Separation,Crossing Over and Over Lapping: A Probe into the Relation Between the School of News and Communication and TV Media

新闻传播学院与电视媒体业务同根,专业各有所长,然而,双方的合作真正实施起来却有诸多障碍,这些障碍主要来自双方价值理念及生存环境、运作模式及行为方式的差异。在求同存异的基础上,以创新型人才培养为轴心,构建产学研一体化的新体系,并在共同履行社会责任方面有所作为,是现阶段新闻传播学院与电视媒体谋求双赢的可选之路。

Majoring in different aspects, the School of News and Communication and the TV media are two branches of the same root; yet, there exist lots of divergences in the process of cooperation, the barriers of which come from their differences in value, environment, mode of operation and mode of behavior. The win win way for the two branches to work together is to construct a new integrated system of producing, educating and researching centered on the fostering of the creative talents and perform better in shouldering the social responsibilities.