摘要
本文关注的是转型期里上海的一些新兴建筑设计公司。首先,阐述了它们的生存与发展前提,其中包括国家政策、市场要求及上海特有的历史文化与经济条件等几方面因素;其次,通过对一系列采访数据的比较,列举了它们在经营中的十个现象并逐一分析,主要涉及1、公司规模、运作方式与市场定位,2、设计资质与专业间合作,3、设计收费与服务,4、项目来源及实施,5、公司人员构成等五个方面;再次,提到如何提升优秀建筑设计公司的知名度。文末,展望并期待建筑界走向“中国设计”。
This paper focuses on archrtectural firms founded in Shanghai during the transition period while the Chinese economy changed from planned to marketonented economy Firstly the paper describes the prerequisites fot existence and development of firms which embodying several factors such as changes of policy,, growth of market, together with the historical, cultural and economic advantages specific to Shanghai. Secondly the paper elaborates on 10 phenomena by analyzing the first hand data obtained from survey, covering: size of company, mode of operation, market positioning, design qualification and cooperation amon prefessions, fee and professional service source of projects and projects implementat on structure and organization of company.Thirdly, the paper discusses how to promote the public image of the outstanding design firms. At the end of the paper, it introduces the notion of "Designed in China"
出处
《时代建筑》
2003年第3期20-25,共6页
Time + Architecture
关键词
上海
建筑设计公司
工作室
事务所
现象
提升知名度
中国设计
Shanghai, Design Studios,Architecutral Firms. Phenomenon, Promotion of the Public Image, Desired in China