摘要
“客户不是上帝，客户的利益才是上帝”，这是北京博天视翼广告公司成立六年来一贯坚持的服务原则。
他们认为，商业设计应—切从市场出发始终站在品牌，目标受众及竞争对手的角度进行调查、井析制定策略，设计服务于产品而不超越产品，成功的商业设计应正确传达客户品牌内涵、巩固和提升品牌形象，有效促进产品销售。创意很重要，但任何缺乏策略指导的创意，任何自以为是的唯美追求都可能导致对客户利益的严重损害。
“Clients are not the God, the benefits of clients are the God” This has been the principle of Beijing Sunfly Advertising CO.,Ltd since its estabfishment six years ago. Sunfly thinks that commercial design should be based on the market, the design seeking aesthetism blindly may bring great loss to clients＇ benefits. So they insist an designing after careful investigation and analysis to the target market, completely understanding about client＇s brand strategy, product strategy, market environment and client＇s competitors.
出处
《包装与设计》
2005年第2期62-67,共6页
Package & Design
