色彩逆向思维策略在销售包装中的个性体现

Converse Thought Strategy in Colors

色彩是包装远观的第一印象，销售包装相对于其它类别的设计而言，无论是形或是体都不具备量块上的优势，置于货架上视觉冲击力较弱，增强商品吸引力很大程度要依赖色彩因素获得。因此，色彩作为包装视觉传达五要素之一，就显得至关重要了。

At present, the colors applied to packages tend to be monotonous and lack of creativity and personality. To solve the problem, the writer puts forward a solution called Converse Thought Strategy in Colors which includes both logical and illogical thoughts in colors. The writer believes that the Strategy will help to create unique packaging images.