家电终端卖场的设计与品牌形象提升

Design of terminal market of electrical household appliances and promotion of brand image

本文从家电卖场设计的实际出发,阐述了企业销售终端设计与品牌推广的关系。在探讨终端卖场设计风格与原则的同时,指出了终端塑造品牌形象的最佳途径。

This paper discusses the relationship between sales terminal design and brand popularization based on the study of the design of terminal market of electrical household appliances. While exploring the styles and principles of terminal market design, the author points out the best approach to promote brand image by temainal markets design.