摘要
迪士尼老板有一个令人印象深刻的主张——迪士尼提供的是“快乐”。就是说他提供的不是产品、不是服务，而是“快乐”这种体验。
The experience economy era is coming, which brings more complete consuming experience for consumers. Consumers can experience the products and the happiness when consuming. However, the experience is usually not unprompted but attracted. Therefore, advertisement which is served as the media of attracting consumers would be of great importance.
出处
《包装与设计》
2006年第3期103-104,共2页
Package & Design
