杭州城市识别系统的诠释与实践

Annotation and Practice on City Identity System of Hangzhou

借鉴系统识别理论的原理,通过综合分析,建立城市识别系统概念,构筑起包括城市理念识别系统、城市行为识别系统和城市视觉识别系统三个方面的理论平台。在这个理论平台的基础上,根据杭州市的实际状况,通过分析、调查和研究,确定杭州市的城市理念识别系统定位,计划适宜的城市行为和城市事件,合理运用具有杭州特色的城市视觉识别基本元素,对杭州城市的部分视觉识别内容进行了意向性设计。

This paper tries to build a city identity system theory under the enlightenment of carporation identity system. Three parts including the city mind identity system, the city behavior identity system and the city visual identity system construct it, Combining the theory and the situation of Hangzhou This paper will then identify the city mind identity character of Hangzhou ,plan the proper city behaviors, and design the unique visual identity facilities of Hangzhou.