摘要
户外广告设置规划的宗旨是规范城市户外广告设置,保护市容市貌,美化城市景观。户外广告设置规划应在遵从城市整体性的前提下,按照城市不同地区的功能要求进行设置分区,导入区域形象识别系统理念,体现可识别性;在微观层面对城市边界和城市节点进行分类设计,提出具有可操作性的设置指引。
The objective of outdoors advertisement installation plan is to standardize city outdoors advertisement installation, to protect city＇s appearance city appearance, to beautify the city environment. On the condition of the city integrity, the outdoors advertisement installation plan should zone the city according to the different district function request. At the same time the district identifiability should be manifested so that we inducted the DIS（District Identity System）. Furthermore, it classified the city boundary and the city joint in the microcosmic aspect, and accordingly, operable guidelines were put forward.
出处
《规划师》
2006年第11期57-60,共4页
Planners
关键词
户外广告
城市广告设置规划
区域
形象识别系统
Outdoors advertisement, The city outdoors advertisement installation plan, District Identity System
