摘要
Lottery has already been broadly used by countries to raise funds to construct the public organizations, but its function is decided by the rate of participation and expenditure levels. Using the lottery investigation data from Hainan Province, this paper analyzes the factors affecting the rate of participation and expenditure in Hainan Province by applying Probit and Tobit Model. It shows that factors such as gender, marriage, education level, attitude and the social environment have distinct influence on the individual lottery participation and expenditure decisions. Therefore, lottery is a restricted rational behavior affected by psychological and social environment variables. Publicity may play an important role in our country＇s lottery policy. Moreover, lottery policy in China should implement a development strategy which requires adjustment in product pattem and promotion approach.
