时间竞争条件下的时间与成本关系研究

Research on the Relationship of Time & Cost in Time-based Competition

一般认为,时间的缩短必然导致成本的增加。但目前来自世界各地基于时间竞争的诸多经验表明,快速的研发和交货有利于成本的降低和利润增加。针对这两种状况的不一致性,本文通过界定时间—成本的关系曲线和时间价格弹性的概念,同时从厂商和顾客的角度,构造了时间竞争条件下的时间和成本均衡模型。该模型从理论上解释了传统上的时间和成本的权衡关系和在时间竞争条件下两者之间一致性关系;也清晰描述了采用时间竞争策略的厂商获得较大市场份额、较高利润和明显竞争优势的现象。

Generally, time＇s reducing can cause cost＇s increasing. But the facts that came from time-based competition all over world show that the quick new product development speed and delivery speed can be contribute to the reduce of cost and increase in profit. In light of the inconsistency of the two cases, defining the time-cost curve and time elasticity of price from the angle of both company and customer, this paper develops tbe time ＆ cost equilibrium model in time-based competition. This model theoretically explains the relationship between traditional time＆cost trade-off and time＆cost coordination in TBC, and describes the phenomenon that the company applying time-based tactics can obtain bigger market share, higher profit and dominant competition position.