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顾客体验价值创造分析

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摘要 本文以体验管理的理论为指导,探索性构建了顾客体验价值创造模型,并在此框架下,探讨了顾客体验价值主张、体验价值形成、体验价值提升途径。
作者 林艳
出处 《商场现代化》 北大核心 2006年第12S期70-71,共2页
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