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浅议消费情感及其营销对策 被引量:2

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摘要 随着中国经济的快速发展,商品日趋丰富,人民生活水平不断提高。消费者对商品的需求,不再停留在物的层面上,而是逐渐向情感的层面转化,因此,情感营销已经被越来越多的人所重视。本文仅从心理的角度对消费情感进行了分析,并初步提出针对消费者情感的营销对策。
作者 李晶
出处 《商场现代化》 北大核心 2006年第12S期219-219,共1页
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