游客对解说媒体的需求研究——以西汉南越王博物馆为例

Tourists' Demands for Interpretative Media: A Case Study of the Museum of the Mausoleum of the Nanyue King

了解游客对解说媒体的需求,对于解说系统的规划和设计有很强的指导意义。本文从游客的角度,以西汉南越王博物馆为例,通过问卷调查研究了游客对解说的需求,并探讨了游客属性、出游动机与其对解说需求之间的关系。研究发现,游客对解说媒体的需求很高。由于社会特征和出游动机不同,游客对于南越王博物馆解说服务的需求有显著差异。

Understanding tourists＇ demands for interpretative media is very important to the interpretative system planning and design. Based on the domestic tourist survey of the Museum of the Mausoleum of the Nanyue King, this paper statistically analyzes the tourists＇ demands for interpretative media, the relationship between tourists＇ social attributes and their demands, and the relationship between tourists＇ motivations and their demands. The results have showed that tourists have great demands for interpretative media and wurists with different social attributes and motivations are significantly different in the demands for interpretative media.