浅谈中国现代海报设计风格转变

On the Style Evolution of Chinese Poster Design

海报在清代通过贸易进入中国,意为“从海上运输而来的信息纸”。海报与社会经济状况有着密切的关系,社会经济的发展造就了海报风格的转变,同时海报自身的风格转变也在一定程度上促进了社会经济发展。不同时期的海报会撷取当时最为典型,最具吸引力的文化符号来集中显现那个时代的文化精神。

During Qing Dynasty, poster was introduced into China along with the trade, which means information paper coming through sea transport. Poster relates a great deal with the social economy. In a sense, the development of social economy may promote the transformation of poster style, and it＇s the same the other way round. Posters of each period demonstrate the cultural marrow of the time through typical and attractive culture symbols.