浅谈钢铁企业驻外销售分支机构的功效发挥

Talking about the Efficacy Exertion of the Iron and Steel's Sale Branches at Abroad

钢铁企业驻外销售分支机构具有了解市场一线的实际需求,反馈市场价格变化的即时信息,延伸企业服务、建立终端用户群体等职能。应从扩大知名度,培育美誉度,丰富销售渠道;把握市场脉搏,创新销售模式;培育忠实用户群体和营造市场机会;加强行业自律,稳定市场价格等方面采取措施,充分发挥驻外销售分支机构的职能。

The sale branches of the iron and steel enterprise at abroad have many functions such as finding out the actual require of the market, reflecting the information of the price fluctuation in time and setting up the system of end-user and so on. Therefore,, the branches at abroad should reinforce their own abilities in such aspects： enlarging sales, improving brand image, innovating the sale mode, paying attention to the end-user market and cultivating loyal customers and leveling off the price.