旅游体验营销在三峡库区的应用

The Application of the Tourist Experience Marketing on the Three Gorges

旅游体验营销是体验经济时代旅游企业在营销方式上的变革,与传统的旅游营销相比有独特的优势。近几年来,随着三峡工程的实施,三峡库区的旅游出现了滑坡趋势,这固然和库区一些旅游景点发生变化有关,更多的是营销没有及时做出应有的调整。本文在分析三峡库区营销环境的基础上,探讨了旅游体验营销这一新型营销方式在三峡库区旅游市场上的应用。

Tourist experience marketing is a revolution for the marketing strategy of tourism trades in the present time and has a unique advantage compared with traditional tourism marketing. The paper analyzes the tourism marketing circumstances in the area of the Three Gorges and discusses the application of the experience tourism marketing in that place.