摘要
Market competitiveness of apple exports consists of export capacity and foreign currency earning ability. The strength and weakness of export competitiveness to some extent will determine each nation＇s position in the international apple market. Results indicate that apple export competitiveness of China is far below the world average level, and suggest that there are huge apple export potentials for China to exploit in the future. China has obvious comparative advantages both in apple production and apple marketing in aspects of labor, climate, soil, market, technology, etc.. Hence effective measures must be taken in order to speed up the quick transformation of resource advantages to export competitiveness.
