摘要
Many countries often find it extremely hard to do business in the Middle East, including the United Arab Emirates （UAE）. The Middle East is a dramatically different environment to do business, The reason is that Arab culture is markedly different from those in other countries. From analyzing the culture, social institutions and informal trade barriers about UAE, some trouble spots and countermeasures can be found. To successfully do business in UAE, businessmen must understand Arab ways and culture, and also learn about sociotal structures including social classes, the religion, language, attitudes toward strangers and so on.
