跨文化网站设计进程模型研究

A Model for Designing Cross-cultural Website

随着全球化进程逐渐加快加深，国际网站要想成功需要理解并满足不同用户的文化需求。即实施“全球思考，本地行动”。文章首先回顾了有关网站文化交流的四种模型。其中包括：文化维度（n-因素）模型，文化标示物／吸引物模型，文化行为模型，以及以活动理论为根据的模型。在此基础上提出了跨文化网站设计模型，其表现为一个含六个设计步骤的浓缩性框架。目的在于对网站的文化应用提供一种思路，并对网站设计者提供有益指导。

As the process of globalization, many organizations realize that they need to understand and address the needs of a culturally diverse user base if their international websites want to be successful, which means putting the principle that ＂thinking globally, act locally＂ into action. First we look back four kinds of models for cross-cultural websites, which are： Cultural Dimension （N-factor） Models, Cultural Marker Models, Cultural Differences, in On-line Behaviors and Activity Theory, then we set up the process model for cross-cultural websites .We hope it will be useful for the designers of the cross-cultural websites.