浅谈高职院校公共关系课程的目标取向

On Objective Choice of the Course of Public Relations of Higher Vocational Schools

公共关系课程作为高校的基础课,有其普遍性,但对于高职院校来说该课程的设立及要求与教学手段、目标等具有不同特性。如何在教学中体现“因材施教”,体现该课程的综合性、实用性、技能性,如何正确认识和处理好公共关系课程与其它课程的关系,对学生综合能力的培养具有不可低估的意义。

vocational As a basic course, Public Relations is of its popularity. However, to higher schools, it has different features in the course establishment, teaching methods and objective, it is valuable to notice how to perform ＂to teach students according to their level＂ and to show how comprehensive, practical and technical the course is, and how to recognize and deal with the relation between the course and others.