摘要
根据中国汽车营销渠道的类型和销售模式,从汽车营销的市场、忠诚度、服务能力、管控体系等方面分析了汽车营销渠道存在的问题,从而提出中国汽车营销渠道的变革策略,以提高中国汽车企业的营销竞争力。
Based on types and modes of China' s car selling channels, the article analyzes the existing problems from aspects like marketing, royalty, service ability and controlling system. And it also states the reforming strategy to the selling channels for the purpose to improve selling competitive ability of China's auto manufacturers.
出处
《南宁职业技术学院学报》
2005年第4期81-83,共3页
Journal of Nanning College for Vocational Technology
关键词
汽车
营销渠道
营销策略
cars, selling channels, selling strategy