传媒批判理论的新闻传播观

Critical Media Theory and its Views on News Transmission

大众文化态度及其评价,是传媒批判理论共同的新闻传播观基础。传媒批判理论对新闻传播本质的认识可以概括为:新闻传播是对人所有方面的生存状态进行思想覆盖的意识形态传播;在媒介商业化的背景下,新闻传播具有娱乐化、消费化和市场化属性。结构主义、符号学影响下传媒理论的新闻传播活动分析,仍然表现出社会批判理论、意识形态理论等的深刻影响。传媒批判理论的新闻传播观,建立在对更高层面社会现实关系的把握中,同时,又表现出某种媒介与文化传播的虚无主义倾向。它通过结构分析、符号分析和话语分析,对媒介新闻传播的负面现象和消极影响做出批判,有些结论是发人深省的。

Popular attitudes and ideas of culture are the basis of the views of news transmission shared by critical media theory. Critical media theory believes that new transmission is the spread of ideology which covers all aspects of human life; under the commercial context, news transmission also enjoys such features as entertainment, consumption and market. The Analysis of news transmission activities from the perspective of structuralism and semiology shows the deep influence Of other theories such as social criticism and ideology theory. The news transmission according to critical media theory better understands the social relationship in a high level. Meanwhile, it also shows a nihilist trend in regard to the relationship between media and cultural transmission. Critical media theory criticizes the negative aspects of media news transmission with the help of structural analysis, semiological analysis and discourse analysis and the findings are thought-provoking.