摘要
现实生活中网络产品的界定大多都是基于信息技术领域,而缺乏一个从网络经济研究角度的较为全面、完整的定义。本文分析了网络产品与传统产品的不同之处,从消费者的效用函数以及消费者需求曲线的变化着手,提出了网络经济研究范畴下网络产品的界定,并分析了网络产品对企业的市场策略的影响。
出处
《中国经济问题》
CSSCI
北大核心
2006年第6期72-77,共6页
China Economic Studies
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同被引文献9
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