“蓝海”传奇

The Myth and Truth of “Blue Ocean Strategy”

“蓝海战略”已经成为泡沫话语。这个毕竟有实质性内容的概念在人们竞相谈论和无节制的附会中迅速变得空洞和滑稽。

How can companies obtain high growth in over- competitive and low-growth industries?It is a ques- tion that most companies are anxious at,and man- agement scholars are well interested in.The most direct answer given by W.Chan Kim and Renee Mauborgne is to repetitively and continually innovate.However,this answer is nearly a cognate recurrence.Those companies,trapped in low- growth even negative growth,all well know that in- novation is the only solution for them;but the diffi- culty is where to start it.