特许经营体系的组织性质:属性与内涵

特许经营体系是一种中间性体制组织,它用较低的组织成本获得了较高的非一体化下的合作程度,用较低的交易成本获得了较高的交易市场化程度。从不同的角度看,特许经营体系具有不同的组织内涵。具体而言,从制度经济学的角度看,特许经营体系是一种介于科层组织和纯市场之间的中间性体制组织;从创新经济学的角度看,特许经营体系又是一个创新系统。

Franchising system is a kind of interim organization - institution. It achieves upper cooperation through little organizational cost and gains upper dealing marketing degree .Franchising system has different organization connotation when studying from different angles. Specially speaking, is a kind of lying between hierarchy organization and pure market organization when studying from the angle of institutional economics. While studying from the angle of innovation economics, franchising system is also a kind of innovation system.