摘要
在经济全球化,产品日益同质化,顾客需求多样化及个性化的今天,生产商与销售商有必要建立起长期稳定的合作关系,从而给双方带来永久的利益。通过合作伙伴的AHP模型分析,进行优化选择,帮助产销双方快速找到合适的合作伙伴。
In the economic globalization, the daily homogeneity of the diversified and individually, the manufacturer and wholesaler integrity. products, the customer＇s demand being It is necessary for the manufacturer and wholesaler to set up long-term stable cooperation relations on the basis of integrity and double-wins to everlasting benefit. This paper use the cooperative partner AHP model to optimize choosing each other and help the manufacturer and wholesaler both sides fast to find the appropriate partner.
出处
《科技和产业》
2006年第11期37-39,42,共4页
Science Technology and Industry
关键词
产销渠道
联盟
合作伙伴
AHP模型
Production and Marketing Channel
Alliance
Cooperative Partner
AHP Model
