汽车运输企业的形象塑造

On the Creation of Automative Transport Enterprises Image

在研究企业形象设计基本理论的基础上，针对汽车运输生产经营活动的特点和中国的实际情况，论述了汽车运输企业形象塑造的必要性和主要内容。

On the basis of the study of the basic CIS theories,considering the productive characteristics of automative transportation and the exising situations of China, this paper deals with the necessity and the main contents which a automative transport enterprise creates image.